BC Children’s Hospital Foundation: Hospital Ward, Operating Room

The BC Children’s Hospital simply did not have enough space to perform the level of care required on an ongoing basis. A growing population, bigger operating teams, larger equipment and longer hospital stays are just some of the reasons why a new and larger site is required. To illustrate the issue, the Dare campaign uses optical illusions to visually bring the space shortage to life for potential donors. A hallway was built that used forced perspective, an eight-foot ceilings at the far end and a five-foot ceilings in the foreground, to make it appear as though the people were getting bigger as they came towards the camera.

Advertising Agency: Dare, Vancouver, Canada

Executive Creative Directors: Rob Sweetman, Bryan Collins

Associate Creative Directors / Art Directors / Copywriters: Addie Gillespie, Mia Thomsett

Agency Producer: Mike Hasinoff

Account Lead: Natalie Wu, Marcel Da Silva

Planner: Catherine Piercy

Director: Miles Jay

Production Company: OPC FamilyStyle

Executive Producers: Harland Weiss, Donovan Boden

Producer: Tony Di Marco

Director of Photography: Andre Pienaar

Post Production: PosterBoy Edit

Editor: Mark Paiva

Telecine: Alter Ego

Colorists: Eric Whipp, Wade Odlum

Online: Crush

Sound Design: Adelphoi Music

Voice-over Casting and Record: GGRP

Sound Mix: Koko Productions

http://www.ibelieveinadv.com/2013/02/bc-childrens-hospital-foundation-hospital-ward-operating-room/