While NASA’s Curiosity Mars Rover is exploring Mars and making the headlines,
we made a contextual visual for expressing that creativity is going beyond reality with LEGO.
The visual posted primarily on Facebook LEGO page has been massively relayed : 14 000 likes and 1 500 shares within a few hours.
Advertising Agency: Grey, Paris, France
Executive Creative Directors: Thierry Astier, Stéphane Eynard
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Art buying: Catherine Jarno
Strategic Planning Director: Alexis de Montaigu
Head of Digital: Damien Ricci
Account Director: Laurence Cormier
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