광고쟁이 썸네일형 리스트형 로리 서덜랜드: 광고쟁이의 인생 교훈 Rory Sutherland: Life lessons from an ad manAdvertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life. 광고는 상품 자체를 바꾸기보다는 상품에 대한 우리의 인식을 바꿈으로써 부가가치를 창조.. 더보기 이전 1 다음